A Nickname Worth Wearing
Lax Rat Supply Co. is built for the players who live and breathe lacrosse, and it wears that label with pride.
Where Lax Rat Comes From
In lacrosse slang, a lax rat is the player who's always at the field with a stick in hand. Some people say it as a knock. We've always taken it as a compliment, so we built a brand around it.
The "Supply Co." part is a nod to the old sporting goods shops where the person behind the counter knew the game as well as you did. We wanted the brand to have that same feel.
Meet Wally
Wally grew up behind the equipment shed at the old field, the kind with a chain-link backstop and a brick wall that's been taking shots since before anyone can remember. Every night after practice, when everybody else packed up, he'd drag a ball out of the tall grass and start throwing it against that wall. Left hand, right hand, quick stick, over and over until the lights shut off.
The players noticed him eventually. A rat living at the field was nothing new, but one that could catch and throw was. They also noticed the few kids who stayed late with him, the ones always asking if anybody wanted to shoot a little longer. Somebody started calling those kids lax rats, like Wally. Pretty soon it was the best thing you could be called.
He never had the fancy gear. His stick was a busted one somebody left in the trash, restrung with whatever he could find, and his favorite shirt was cut from an old Brine ball box with the red, orange and yellow stripes faded almost white. He still outworks everyone on ground balls and never misses a night at the wall.
That's who Lax Rat Supply Co. is for: Wally, and every kid who ever earned the name. You'll find him leading the Rat Pack collection, and somewhere out there he's still at the wall.
Straight Off the Ball Box
Our colors come from the old Brine lacrosse ball boxes a lot of us grew up with. That red block with the orange and yellow stripes was always sitting around in someone's garage or gear bag, and it felt like the right starting point for a brand that looks back at the game's history.
Everything is built to feel like it came out of a sporting goods catalog from the 70s and 80s, with flat colors and worn, cracked ink that looks like it's already been through a few seasons.
What We're About
- Blue Collar Work EthicWe celebrate the reps at the wall and the early mornings more than the highlight reel.
- Scrappy With Some SwaggerOur rat plays like an underdog and still talks a little trash.
- Heritage and NostalgiaA new brand that looks like it's been around the game forever.
- Insider HumorWritten for the people who play, coach or grew up around lacrosse.
- Worn In, Not PolishedGraphics that look like a favorite shirt after years of practices and tournaments.
- Respect for the RootsUnder the humor sits a real appreciation for where the game came from. Read more.
Where Most of Us Grew Up
The line above our logo is a nod to where most players first learn the game. It's small text, but it says a lot about where the brand comes from.
